Qualifications of Meaning in Advertising Images Case Study

Qualifications of Meaning in Advertising Images - Case Study Example An investigation of the interactive process instigated by cultural activity can also be seen as a "reflection on the intellectual position of certain cultures." (The English Association, 1999, p.182) Western design and visual communication is regarded as having originated from concepts of global power held by mass media and communication industries. (The English Association, 1999, p.182) By referring to Michael Halliday's concept of representing patterns of experience, visually speaking, it is suggested that what images portray is deeply related to the medium of visuality itself, and therefore a culture that is "dominated by visual signs" will communicate a different reality to one in which language is the predominate medium. (The English Association, 1999, p.182) There is a relationship between the visual and verbal texts and "the visual component of a text is an independently organized and structured message-connected to the verbal text, but in no way dependent on it and similar the other way around." (The English Association, 1999, p.182) Vivienne Westwood's image is an advertisement which focuses on selling a perfume called 'Boudoir'. (www.viviennewestwood.com) The image used in this advertisement portrays a female who is draped by purple covers and her body structure suggests her sleeping on a sunset sky. (www.viviennewestwood.com) The predominate colors are soft purple, yellow and blue. According to Michael D. Harris: "Images and symbols can convey meaning centrifugally by using concrete, physical information to evoke understandings within the viewer". (Harris, 2003, p.253) Through the images conveyed in Westwood's advertisement, it can be argued that the u se of covers and soft colors symbolize calm, sensually stimulating atmosphere, in which the reader is able to understand its connection with her perfume called 'Boudoir', or bedroom in English. Similarly, the advertisement provides the audience with a visual stimulus that is linked to sexuality, which is in turn an emotional stimulus. (Web/Online) As Westwood's image is analyzed, it is easy to understand that the sexuality concept is largely emphasized with the woman figure floating on air, naked and wrapped in bed sheets. The sexual feelings sent out to the audience through a semi-naked female stresses the "nature" style of the product. (Web/Online) The colors yellow, blue and purple contrast the relatively smaller bottle of perfume situated on the far right corner of the advertisement. The basic principle of advertising "requires that an advertisement should SURNAME, 3 first draw attention and interest then desire and action". (Web/Online) Thus, the visual language being employed by Westwood's advertisement is one of a sexual nature. The significance of the image or what its connotation implies is one of a private and sensual feeling that can be attained through the use of the perfume. Moreover, the language used in the advertisement, which is seen in bold white upper-case font, is the title of the perfume, 'Boudoir'. The title itself works through its own means as well as within the picture. For example, 'Boudoir' is part of the French language for

Study skills Essay Example | Topics and Well Written Essays - 2500 words - 1

Study skills - Essay Example Excessive swaying occurred as the number of people crossing the bridge grew. It was then decided to limit the number of people crossing it at a time. The problem of swaying, however, persisted. The swaying was severe enough for people on it to stop walking and hold on to the rails for support (Newland, David E). While the number of people on the bridge swelled, the bridge began to sway and twist in regular oscillations and the worst movement occurred on the central span where the deck was moving by up to 70mm. The engineers insisted the bridge would not fall down but people were left unnerved. Finally, the engineers closed the bridge completely when limiting the number of people failed to make any difference (Millennium Bridge (c), 2000). It was closed to public on 12 June 2000 for re-examination and remedial work. It was later re-opened on 27 February 2002 and now forms part of London’s many architectural marvels (Millennium Bridge (a)). The solution to this problem â€Å"involved installing dampers under the deck and between the deck and the river piers. This has provided an excellent solution as it does not detract from the aesthetic impact of the bridge as originally designed† (Millennium Bridge (e), London, 2007). The bridge is now used by thousands of people and cyclists every day. It is a key pedestrian link and is a simple concept that has achieved a simple form via a complex and innovative design. The bridge is accessible throughout the day. The nearest underground stations are Blackfriars or Mansion House on the Circle line as well as the District line. The bridge affords breathtaking view of panoramic London. The view of St. Paul’s Cathedral majestically towering over other structures is the major attraction. There is also the fresh, cool breeze that wafts onto all those walking across. One cannot help feeling a bit of elation at the crossover without any fear of bumping into some

Marketing mix components role in market strategy

Marketing mix components role in market strategy The firms task is to find the best solution for its marketing decisions variables. The settings constitute its MARKETING-MIX. The M-Mix is the framework of policies which are used by the marketer to get success in the field of marketing. The MARKETING MIX in the form of 4Ps is interdependent on each others. The following are the components of Marketing mix: There are four types of components: 1. PRODUCT 2. PRICE 3. PROMOTION 4. PLACE COMPONENTSSS PRODUCT PRICE PROMOTIONON PLACE 1. Pricing Objectives 2. Price Fixation 3. Discount Policy 4. Credit Terms 1. Advertising 2. Sales -Promotions 3. Customer -Aids 4. Sales -Contests 1. Channels 2. Inventory -Level 3. Warehousing 4. Transport -ation 5. Retailing 1. Planning 2. Features 3. Variety 4. Branding 5. Packging 6. Labelling Figure 1: Components of 4ps Marketing Mix. 1. PRODUCT MIX- Product is sum total of tangible and intangible attributes includes product designs, style, size, colour, branding, packaging, labeling etc. Some important variables of Product Mix are explained here: PRODUCT DESIGN PRODUCT LINE PRODUCT QUALITY Figure 2: Important Variables of Product Mix. Product Design: Product must be designed in a manner as desired by the target consumers. Good designing increases sales. It is very important features in consumer products like shoes, readymade garments etc. Product Line: It is a group of closely related product. For example: BPL Co. manufacturing Televisions, Music System, etc. Product Quality: Product Quality depends on design, material used, workmanship etc. The quality can be fixed in terms of; size, weight, colour, shape, flavour etc. 2. PRICE- The value of product expressed in terms of money is known as Price, Buyer and seller can only exchange goods and service on the agreed price. Some important variables of PRICE MIX are explained here: Pricing policies and strategies Terms of credit Resale price maintenance Profit margin Figure 3: Important Variables of Price Mix. Pricing policies and strategies: The pricing policies and strategies are the guidelines which helps the producer in determining the price as to match the market needs. The price is depends upon factors like demand, cost, competition, nature etc. Terms of credit: To increase the sales, credit sales are necessary. Credit sales is necessary to run the business it certainly increases the profitability. It is decided on types of customers. Resale price maintenance: It removes price competition and increases the goodwill of the firm. Resale price maintenance is a practice and a source to earn money. Profit margin: Profit margin is a difference between the final price paid by a customer and cost of production .This include margin of retailer, wholesaler and the producer. 3. PROMOTION- Promotion is a mean by which marketer talk to its existing and potential customers. It is a mixture of communication. Promotion efforts can be Personal or Impersonal. It is depend on customers acceptance. Some Important variables of promotion mix are explained ere: PERSONAL SELLING TRADE FAIRS PUBLIC RELATIONS SALES PROMOTION Figure 4: Important Variables of Promotion Mix. Personal selling: An oral communication between a firm and its customers is known as Personal selling. In order to make best use of sale force, proper policies should be prepare regarding selection, training, recruitment, motivation and controlling. Sales Promotion: A bridge between advertising and personal selling is known as Sales promotion. Trade fairs: Trade fairs are the places where manufactures and dealers gathered for selling their products. Public Relations: It is an attempt to achieve good relation with public. Public Include: customers, banks, shareholders, suppliers, competitors etc. 4. PLACE- The smooth flow of goods and its services from the manufacturer to consumer by creating under time and to the proper place is known as Place Mix. Some Important variables of promotion mix are: TRANSPORTATION WAREHOUSING INVENTORY LEVELS DISTRIBUTION CHANNEL PHYSICAL DISTRIBUTION Figure 5: Important Variables of Promotion Mix. CONCLUSION Thus, there are four types of components of MARKETING MIX. They are helpful in different ways to design the market strategy. Top summaries about the 4ps Marketing mix, there are some bullet points to remember, as follows: 4Ps are interdependent on each other( each depend on others) 4Ps constitute your Marketing Strategy. Independent Variables ( We can Control These) Product is only one P. Sales Volume is the dependent variable. Q2: Explain the importance of segmentation? Justify yours arguments with examples? INTRODUCTION: Market segmentation is the sub-division of a market into homogeneous subsets of customers. It is the strategy of dividing markets in order to conquer them. It is consumer-oriented. In this supply is bended according to demand. Thus, every area of market can be addressed with a targeted marketing mix. Importance of Segmentation: Knowledge of Market Opportunities Knowledge of Customers Needs Increase Of Sales volume Better assessment Of the competition Proper Allocation Of Resources Adjustments in Products Helpful in Advertising Beneficial for consumers Figure 6: Types of Segmentation. There are five importances of segmentations: 1. Knowledge of market opportunities- With the help of market segmentation Marketers are in a better position to locate and compare the opportunities of market. E.g. In rural area there is less scope for sports facilities so the marketers can readjust their strategy. 2. Proper allocation of resources- Segmentation lead to proper allocation of resources because customer is the focus of all marketing efforts therefore he can allocate his limited financial resources according to the needs of different segments. 3. Knowledge of customers needs- All marketing activities are directed towards the satisfaction of consumer. With the help of segmentation it becomes easy to measure the level of segmentation in easy segment and also to make improvements in the segmentation level. 4. Increase in sales volume- The market producer can increases his sales volume by segment with the help of knowing demand pattern of the product. E.g. Clinic All Clear manufacturers provide variety of shampoos like clinic all clear Anti-Dandruff shampoo clinic all clear for men for its different customers. 5. Better assessment of the competition- These segmentation of market helps in assessing correctly the strength and weakness of the competitors. It also helps to know the level of competition in each segment. If the competitors has stronghold any segments, there is no use in wasting resources on such segments. 6. Adjustment in products- Under market segmentation marketers can easily make finer adjustments in their products and market communication according to the change in taste, need, nature and income of the consumers . 7. Helpful in advertising- With the help of market segmentation consumers through effective advertising media then the choices, habits, preferences, needs of different buyer groups are duly recognized. 8. Beneficial for consumers- Segment results in product wars between the giant manufacturers. E.g. Coca-Cola Vs Pepsi, Polo Vs Mint, Colgate Vs Close Up and so on. Other Importance of Market Segmentation: By focusing the relevant segments, marketers can get benefits very accurately. In market segmentation, a marketer is able to create new market for his products. Segmentation also helps in best allocation of marketing budget. By segmentation the producer, the working of different intermediaries or the distribution channels can be effectively evaluated. CONCLUSION: Thus, we conclude that MARKET SEGMENTATION helps the manufacturers and the marketers to match their products with the real needs of the consumers groups. It is Beneficial for customers. It is helpful to Increase in sales volume. Q3.Choose a product of your own choice and how does branding helps to promote this product? INTRODUCTION: Branding is a process by which a product is branded. It is a process of stamping a product with the some identifies name and mark. It means giving a distinct individuality to a product. Branding gives a specified name to a product or group of products of one seller. Branding gives the product individuality. MEANING OF BRANDING: A brand is a name, term, sign, symbol, or design used to identify the product of one firm and to differentiate them from the products of the competitors. A brand is an integral part of the symbol appearing on the product. Once the business start running on full stream, branding helps a lot in sense of strategy. To lead to this discussion I am going to discuss on footwear (shoes) as my product for this. There are different types of brand in footwear market and depth of each of these brands is extremely deep, but to make this discussion be specific I like to specifically talk on one brand named NIKE. Analysis of Nike Brand: Nike is a group of companies and distribution of footwear, cloths and sports products. They manufacture and distribute more than 200 models of footwear, spanning specialties in many sports, from running, basketball, to soccer and baseball cleats, to golf.   Each product of Nike is current, stylish and sleek.  Nike is an equipment, shoe and athletic apparel company.   Most of their customers are high performance athletes. They also are consistent with who does not fit their target market most of us!   Basically, Nike has built an international enterprise around top performing athletes.   There are more than 100 athletes signed on and wearing Nike product for promotions and marketing. The success and performance of the Nike is represented by athletes are their target market.   Nike obviously meets their needs.  To meet their target market they do such a good job, in fact, it has brought some criticism.   There is large number of shoe manufacturer and handful of them is easily recognizable, I would like to say it is quite up and down in the shoe business. In the market of pricing, Nike is always in line with their competitors. Most of competitors against Nike are Adidas, Reebok, New Balance, and many others, depending on the specific need.   This is very common now-a-days for the high ambitious competitors and surprising as they could receive more of a premium for their product. Nike uses some psychological techniques to boost their marketing with the name of brands. As Nike brand is very reliable and soft. They offer majority of warranties of the product with make trust bond between customer and company, and attract more customers. As they offer the best product in the market, once a customer bought product they do verbal marketing after using the product, which helps the company in sales and more profitable. Nike organizes events for their customer and offer vouchers on the limited sales which attract more customers for future. Nike provides more than 300 of styles and provides choices to customers. In terms of distribution, Nike has found all the right places.  Sports retailers such JJb sports, sports Direct, Sports Authority and some of the branded sole traders are common places to find them.  As the modern world come to online selling, now Nike starts providing home delivery to their customers under their budget prices. Nike manufacture shoes in the season and try to sell within the season with the new modified pieces for next seasons, if they found out of season and out of production, they starts selling on discount outlets for the clearance purpose. This strategy provides Nike product to the customer who are unable to buy product in the season because of high prices. CONCLUTION:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After analyzing Nike strategies, marketing mix, the product and promotion of Nike is admirable. These techniques show us that with an edge towards excellence, any branded product can achieve dominance. Q4. Carry out the SWOT analysis for a company of your own choice? INTRODUCTION: SWOT stands for: S-STRENGTH W-WEAKNESS O-OPPORTUNITY T-THREAT To analyse the concept of SWOT, I studied NOKIA Corporation. In the Telecommunication equipment market Nokia Corporation named in worlds largest manufactures. It has since established a leading brand presence in many local markets. GSM, CDMA and WCDMA are the common known mobile communication equipments offered by NOKIA in the current market. Not only electronic satellite but mobile phone infrastructure and many other telecommunications equipments such as broadband access, professional mobile radio, traditional voice telephony, wireless LAN, ISDN, voice over IP and a line of satellite receivers. SWOT Analysis of the Company: Nokia Strengths: Nokia has very strong financial aspects, with much more profits in the business. It has largest network of distribution and selling as compared to other mobile phone company in the world. It is backed with the high quality and professional team in the HRD Dept. The product being user friendly and have all the accessories one want that is why is in great demand making it No-1 selling mobile phones in the world. There are many choices of products available for all class. There are many good prices of second hand NOKIA mobile phones compared to other mobile phones. Weakness: After analyzing Nokia, we found out about lots of strengths and some weakness. The cost of the product offered by company is one of them. Some of the technology used by NOKIA is not user friendly, which is not helping the targeted customers. The price of the product is another main issue. There are very few service centers for the Nokia product repairs, which cause to bad service after sale. Opportunity: Nokia has large number of opportunity to increase its business in international market. With the large number of different types of products, mixer of features and wide selection price range for all people, it has an advantage over the competitors around. Nokia has to target right customer at right time to gain the most out of the situation according to the standard of living in the world, which will increased the purchasing power of the people and sales market of the company. Threats: As every company has to face many crisis and threats in their marketing, financial and development, Nokia also has to face many threats to tackle to maintain its position as market leader in the international market. The common threats for Nokia is like emerging of other telecommunication companies in the international market with huge range of product. The companies like Sony Ericsson, Apple (iPhone), Blackberry (Smartphone), Android, Motorola and Cingular (U.S) etc. These companies have come to the stand of tough competition with Nokia in the field of Mobile Phones. Threats for Nokia from others include, providing cheap phones, new style and type, new features, good services after sale etc. So, Nokia has to keep in mind that there are many growing competitors around the world and how to take over them. CONCLUSION In SWOT Analyses we know about the STRENGTH, WEAKNESS, OPPORTUNITY, THREATS of the company. Here we choose NOKIA Company. STRENGTH and WEAKNESS are inside the company. OPPORTUNITY and THREAT are outside the company. Q5Anylyse the external factors that can affect the promotion of a product? INTRODUCTION: The Beginning of successful products is creative idea. The very first step of new product development process is the generation of product ideas. There are two factors that can affect the promotion of a product INTERNAL FACTORS EXTERNAL FACTORS Figure 7: Types of Factors 1. INTERNAL FACTORS- These are in company sources of product idea generation. There are four such possible sources, such as: 1. RESEARCH AND DEVELOPMENT 2. MANUFACTURING PEOPLE 3. SALES PEOPLE 4. TOP MANAGEMENT 2. EXTERNAL FACTORS- External Factors are those factors that are outside the company. These help in developing the new thinking. It involves consumers, competitors, reseller etc. It Includes: 1. SECONDARY IMFORMATION 2. CONSUMERS 3. RESELLERS 4. INVENTORS 5. COMPETITORS 6. FOREIGN MARKETS 7. CARTOON AND ANIMATIONS FILMS 8. OTHER SOURCES 1. SECONDARY INFORMATION- Most of the business magazines and newspapers have a new product section which provides important information about new product. 2. CONSUMERS- Customers are very important source of new product ideas. The customers suggestions and complaints are good source of new ideas. A company can arrange meetings of the customers in order to collect information regarding their problems and solutions. 3. RESELLERS- Resellers are integral part firms marketing system. They have close contact with the consumers and well aware about the market changes.Therefore, they can easily suggest fruitful ideas of new products. 4. INVENTORS- Most of the companies remain in regular contact with the inventors for new product ideas. Scientists and Engineers can be a key source of technological innovations and new product ideas from outside the company. 5. COMPETITORS- Manufactures must establish a formal procedure for monitoring the new product activities of their competitors. Competitors product mix also help ingenerating the new product ideas. 6. FOREIGN MARKETS- Every country is known for certain product or products. For example: Germany-Steel cars; France-Wine; Italy-Leather products etc. Therefore, for new products ideas one can visits the foreign markets. 7. CARTOON AND ANIMATION- The producers and writers of animation films develop and show various animated products and ideas in there films which become a good source of new products ideas. 8. OTHER FACTORS There are many other sources from where, we can collect the new products ideas, such as: (i) Technical universities, engineering collages, government research laboratories and private research organization. (ii) Industrial consultants, trade associations, advertising agencies. (iii) International trade fairs, exhibition and technical collaborations. (iv) Supplier of raw material, new product consultants etc. (v) Brainstorming sessions of the management and technicians. CONCLUSION There are two Factors that are can affect the promotion of a company. First is INTERNAL AND second is EXTERNAL. Here we explain EXTERNAL FACTORS. In Many ways these factors are helpful the promotion of the Company. Q6. Explain the term Marketing objectives and analyse them in relation to a Promotional Campaign? MEANING OF MARKETING: The meaning of marketing has changed and evolved in the modern world. The Marketing defines as The Process of Management which is responsible for satisfying, identifying and anticipating customer requirements profitability. Now-a-days marketing is based on providing continual benefits to the consumers, these benefits will be provided and a transactional exchange will take place. MARKETING OBJECTIVES INTRODUCTION: MARKETING OBJECTIVE is a term which tells us that what the organization is trying to achieve through its marketing activities during a specific period. Roles of Marketing Objectives in relations to the Promotional Campaign:- Campaign is an activity which demands systematic planning. Promotional Campaign can be made successful if marketing objectives are determined or set properly. Following process can get the campaign off to the right start: THERE ARE SEVEN STEPS: ASSESS MARKETING COMMUNICATION OPPORTUNITIES USE OF COMMUNICATION CHANNELS DEVELOPING THE PROMOTIONAL MESSAGE DEVELOPING THE PROMOTIONAL BUDGET DETERMINE CAMPAIGN EFFECTIVENESS DETERMINATION OF OBJECTIVES DEVELOPING THE PROMOTIONAL MIX Figure 8: Steps of Marketing Campaign. Assess Marketing Communication Opportunities. It is very important to review and understand the needs of the market, market consumer, competition of the products, current users, decision-makers, groups and the general public. What Communication Channels Will You Use In the first step of planning everyone should have defined markets, products in the markets and environments of the consumer and the product. The information of these types able to assist in deciding which communication channels will be most beneficial for the organization and their products. Determine Your Objectives One should have to consider that the objectives of a promotional campaign are different from marketing campaign. Promotional campaign analyzes the behaviors of those people, who have been exposed to your promotional communication. Determine Your Promotion Mix to determine promotion MIX one should have to allocate resources among sales promotion, publicity, advertising, publicity, E-marketing and personal selling. Develop Your Promotional Message To develop promotional message for the product and organization, there is need to sit with the team members, special attentions on the contents of the product, format, structure, content and source of the message. Develop the Promotion Budget The most exciting part of the campaign is Promotion Budget. At this stage we need to determine the total promotion budget. The steps involved in these stages are: 1. Determining cost breakdowns per territory and 2. Promotional mix elements. Determine Campaign Effectiveness After following all the steps of the marketing campaign, the promotional plan must be formal defined in a written document. In this document you should need to specify situation analysis, copy of the platform, timetables for the events and effective integration of the promotional elements with elements in your marketing mix. CONCLUSION Thus we can say that Role of marketing objectives is very important in relation to promotional campaign. There are many different steps these are helpful in market objectives. Q7. Describe Primary and Secondary research and explain the benefits and drawbacks associated with these research methods? As per my opinion, Primary and Secondary research are the difference in conducting the research. PRIMARY RESEARCH: In Primary research, there is no information available for the researcher; thats why researcher has to start from scratches and hypothetical views. BENEFITS OF PRIMARY RESEARCH Quick and cheap if your sample is small Computer code-able for quick analysis and repetition Coding enables multiple comparisons among variables Allows generalization views to a larger population Verifiable by replication and re-questioning of interviewees/respondents DRAWBACKS OF PRIMARY RESEARCH Using a large sample can be time-consuming Large number of research loses unique meaning and case study data of the specific area. This process takes long time and can be very expensive. If the interpretation of the question changes, this leads to change in the overall result. Researchers can bias the data by concept definition and question framing We cannot judge the honesty of the responding people. SECONDARY RESEARCH In Secondary research, the researcher has the primary research collected data available. These research data are made available from other publications or reports, like newspaper, books and annual reports of companies. In the secondary research there is no need to start from scratch. BENEFITS OF SECONDARY RESEARCH Low cost to acquire and Easy to access E.g. Library, journals. Clear views about the Research Questions. Easy to conduct research on the question and provide specific result. DRAWBACKS OF SECONDARY RESEARCH Lack of consistency and Quality of research. Cannot check Biases and Inaccuracy. Incomplete Information and Expensive charges for full research. The concern over whether any data can be totally separated from the context of its collection CONCLUSION Thus, we have two research First is Primary and second Secondary Research. Primary research is that in which data are not available firstly data should be collect. In Secondary research data are available; there is no need to collect the data. Data prepared by other organization. 8Explain the source of Information that are available to Business? INTRODUCTION Business information encompasses a high range of sources that people involved in the world of commerce can turn to for data on and discussion of business-related subjects. These sources, which can provided from daily newspapers , financial magazines to professional associates, colleagues, and social contacts, can be invaluable in helping small business owners to tackle various aspects of operations, such as marketing, Research, product forecasting, and competitive analysis. There are two types of source of Information: INTERNAL BUSINESS INFORMATION EXTERNAL BUSINESS INFORMATION Research and Development Manufacturing People Sales People Top management Print Information Television and radio Information Online Information CD Rom Information INTERNAL INFORMATION EXTERNAL INFORMATION Figure 9: Types of Sources. INTERNAL INFORMATION: These are in business information of product idea generation. There is four such possible information such as: RESEARCH AND DEVELOPMENT DEPARTMENT Almost all big companies have Research and Development Department. This department is responsible for developing new product idea after proper market research and improving the existing products. MANUFACTURING PEOPLE Engineers, scientists and skilled workers who manufacture product often have ideas about product improvement. They do come out with new product ideas, because that is in regular contact with the business-its nature, product, quality etc. SALES PEOPLE Company sales persons can also be a good source of new product ideas. These people know what customers are not getting and what customers want. TOP MANAGEMENT In fact, it is the responsibility of the top management to explore new product ideas. Their idea can be good because they precisely know about the company needs and resources. EXTERNAL INFORMATION: External information can be obtained from printed material AND broadcast reports PRINT INFORMATION The category of print information ranges from large number of books and journals, Newspapers, newsletters and microfilms. TELEVISION AND RADIO MEDIA Broadcasting media might be least helpful for the small business owner. ONLINE INFORMATION There is huge demand of online information in todays world. This is a powerful way to get and access information speedly and many ways and in many types. The computer to store, organize and disseminate vast amounts of information has truly revolutionized business publishing. Large number of social marketing and information site are available. Large online search systems can help overcome the incredible fragmentation of published information. SECONDARY STORAGE INFORMATION Secondary memories like, CD-ROM (compact disc read only memory), hard drives, DVD, Blue-rays are popular alternative to online services. CONCLUSION: Thus, we can say that there are many information sources available in business. There is INTERNAL and EXTERNAL Information Available in business. Internal Information is under the business. It is Flexible as well as External Information is under the customers, Producers etc.

The Beauty of Dulce et Decorum est Essay -- Dulce et Decorum Est Essay

The Beauty of Dulce et Decorum est    Owen's terrific use of diction brings the poem Dulce et Decorum Est to life. Vivid imagery is prevalent all throughout the poem. His tone is of depression, lack of hope and of course sadness and it reveals his message without writing pages of verse. He accomplishes his message very quickly in the poem, and makes the reader feel like they are actually experiencing what the narrator is going through. Through vivid imagery and compelling metaphors, the poem gives the reader the exact feeling the author wanted. The poem "Dulce et Decorum Est," an anti-war poem by Wilfred Owen, makes great use of various poetic skills. This poem is very effective because of its excellent manipulation of the mechanical and emotional parts of poetry. Owen's use of exact diction and vivid figurative language emphasizes his point, showing that war is terrible and devastating. Furthermore, the utilization of extremely graphic imagery adds even more to his argument. Through the effective use of all three of these tools, this poem conveys a strong meaning and persuasive argument. The poem's use of excellent diction helps to more clearly define what the author is saying. Words like "guttering", "choking", and "drowning" not only show how the man is suffering, but that he is in terrible pain that no human being should endure. Other words like writhing and froth-corrupted say precisely how the man is being tormented. Moreover, the phrase "blood shod" shows how the troops have been on their feet for days, never resting. Also, the fact that the gassed man was "flung" into the wagon reveals the urgency and occupation with fighting. The only thing they ca... ...orum est pro partria mori" means: "It is sweet and becoming to die for one's country." Owen calls this a lie by using good diction, vivid comparisons, and graphic images to have the reader feel disgusted at what war is capable of.he tries to tell us that war is an ugly, brutal and nightmarish business, and not a glorious affair that society seems to beilieve. Most will not have seen the war of Owen's experience. But through his vivid words, his gruesome portrayal we know that we do not wish to .Poetry does not have to be pretty, however some poets do not seem to realize this fact. The language chosen in many poems about grisly subjects flows beautifully and elegantly from the page, leaving one feeling less pain about the subject matter of the poem than one really should. What is so beautiful about this poem is its ability to move the reader.

Ethical Considerations Associated

Ethical Considerations Associated with Plea Bargaining Plea bargaining occurs when both sides in a case compromise to settle the matter before having a Judge or Jury decide. More often than not, the defendant pleads guilty to a crime that carries a less harsh sentence than the actual accused offense. The ethical dilemma is one of convenience over Justice. This approach, however, might cause ethical dilemmas, such as inequality in the Justice system. The courts are clogged, prosecutors are overworked, and there is the constitutional demand for â€Å"Speedy Trial. On one hand you have the courts doing their best to manage logjams, and on the other the need to provide Justice. Plea bargaining is done for several reasons such as, the chances of a lengthy trial or the lack of concrete evidence. Courts frequently bargain away charges that are just in order to get a guilty verdict on a lesser charge because they want the case to go away, or they don't want to take the risk in a trial becau se they doubt the conclusiveness of their evidence.Plea Bargains often cut out many court costs and help the legal system move cases along more quickly. This many lead to guilty individuals going free, receiving a fine, probation or a drastically reduced prison sentence for committing a heinous crime. Parties that work on a bargain agreement usually get a lesser sentence than a person who attempts to contest charges through a proper trial. Moreover, Justice can be harmed when the guilty are not properly punished, and this can have a corrosive effect on popular belief in the fairness of the ystem.Whether an ethical dilemma exists with plea bargaining depends on how a person views the ultimate goal of the court system. Those who think the Judicial system should deter crime and work efficiently, see plea bargains as a useful tool. However, those who prize equality see them as ethically dubious. Supporters of plea bargaining may admit to some deficiencies in the court system, however, t he often seemly unanswerable question remains; what's the alternative?

Christian man Essay

Miller re-defined what a hero is 1949. He did this because up until this point it was Aristotle’s definition that writers followed when writing a tragic drama. Aristotle wrote that it was only a character with nobility from birth could become a hero. This means that only a character that is a King or a nobleman could become a hero. Aristotle also said that a hero is a character that overcomes a conflict with a higher power, usually the Gods. However Miller wrote in 1949 that a hero could be any character that ‘to secure one thing – his sense of personal dignity. ‘ This shows us that Miller thought that any character could be a hero as long as he had the willingness to become one. Miller also seemed to think that rather then a hero fighting a higher power he could fight against his own society (which may include fighting a higher power) to ‘gain his ‘rightful’ position in his society. ‘ Miller argued that the common man could become a hero. He said that he â€Å"believe that the common man is as apt a subject for tragedy in its highest sense as Kings were. † This basically meant that commoners were as suited to be heroes as Kings were. This completely re-defined who heroes were and who they could be. This opened up the range of different characters that writers could introduce in a tragic play and therefore led to more of this type of plays being written. Miller also defined a hero as a flawed character who is broken down to his raw core and then he is built back up again (in the eyes of the audience) through his heroic actions. This new definition shows us that Proctor is the ideal character for a hero in the play. He is an honest, working man and he has sinned but he is ready to end his sinning and become a true Christian man. We can see this by the way he is ashamed of his sin with Abigail and the way that he tells her that it is over. The audience can now see that he is trying to regain his dignity and pride. The audience can also see, by the end of Act 1, that Proctor is the main individual that may become a hero throughout the play. This leads the audience to forge assumptions of Proctor’s future actions and reactions. After the conversation between Proctor and Abigail, in Act 1, of their relationship and previous affair the audience has preconceived ideas of Elizabeth and her relationship with Proctor. The first we hear of Elizabeth is at the beginning of Act 1 when Abigail is talking to Parris. She says that Goody Proctor is a ‘bitter woman, lying, cold, sniveling, woman. ‘ This is all brought about because Goody Proctor dismissed Abigail from her services, secretly for her affair with John, however Abigail says it is because she would not be a slave for Goody Proctor. This is the first the audience hears of Elizabeth and at this point they do not know of the affair between Proctor and Abigail so they have no reason to question Abigail’s information of Elizabeth. Also up until this point in the play Abigail has been admitting to her misdeeds. Again this gives the audience no reason to question what Abigail says. The opinion of Elizabeth given to Parris from Abigail suggests that Elizabeth is mean as she was spreading rumors of Abigail. The audience knows that at the time in which the play was set young girls had many rules of conduct that they had to follow, shown in the way that the girls will be punished for dancing. If Abigail hates a woman so much that she talks of her in such a ruthless manner to an adult then the audience may conclude that Elizabeth is an evil character. This depends on the audience’s thoughts of Abigail. I think that they would perceive Abigail as a bad character. I think this because of what has been revealed about Abigail. At this point we know of her affair (‘I know how you clutched my back behind your house’ and ‘I know you, John’) and of the potion she drank to kill Goody Proctor (‘You drank a charm to kill Goody Proctor’). Both of these facts give the audience the idea that Abigail is a troubled, evil character. ‘Evil character’ is supported by the way that Abigail threatened the other Girls in Act 1, ‘I will come to you in the black of some terrible night and I will bring a pointy reckoning that will shudder you’ she said. When the audience learn of the affair between Proctor and Abigail they assume that the relationship that Elizabeth and Proctor is not a loving one. They would argue that if it were a loving relationship then Proctor would not have engaged in an affair. When Abigail and Proctor are arguing over Elizabeth Abigail says ‘you bend to her John. ‘ This makes the audience think that Elizabeth is threatening and has great power over John, this is seen as a very bad quality. In the 17th century the man in a marriage was the boss and the threatening character, to see a woman being portrayed like this is quite shocking to the audience. Elizabeth is expected to be an unloving and gossiping character by the audience. These two characteristics are shown by the way that John had an affair and when Abigail says that Elizabeth is ‘blackening her name. ‘ Both of these traits would have been frowned on in the 17th Century, Elizabeth was expected to be quite, loving and obeying as a wife in this time period. This shows us how what others say can affect the audiences opinions. This is very important. If Elizabeth and Proctor had an unloving relationship when John dies at the end of the play the audience would be not quite as attached to him. If he had an unloving and hard time in his home life some may see him dying as a blessing. When Elizabeth is introduced in Act 2 for the first time she is singing to her boys. This suggests that she is a caring mother, she is singing which is a loving trait. She is introduced as a calm, caring mother making the audience take notice because they immediately think that their perceived idea of her is completely wrong. Her singing shocks the audience because they may have expected her to be shouting and ruling the house as Abigail’s comments had suggested in the previous scene. However there is still some credibility in the suggestion that the character is unfeeling as she has not spoken to Proctor. Her first line to Proctor is an accusation ‘What keeps you so late? ‘ This keeps alive the idea that though she may not be evil she still seems cold. It will be thought by the audience that if the Proctors had a strong, loving relationship Elizabeth may have welcomed Proctor, kissed or hugged him. In the first snippet of their long conversation at the beginning of Act 2 there are many more accusations made between the couple, and even if the inquiry is not made an answer is provided. For example when Proctor comments on the stew ‘It is well seasoned. ‘ Just before Proctor sits down to dinner with Elizabeth he re-seasons the stew without her knowing. This symbolizes many different things about the Proctors. Firstly I think the seasoning of the stew symbolises the couple marriage. I think it shows the audience the lack of heat, passion and ‘seasoning’ that the couple seems to have between them. Also, I think that John seasoning the stew shows his love for Elizabeth and wanting to please her. I think that he seasons the stew so that he can make an honest compliment to her later about it; he knows that the compliment will please her. The audience may feel that when Proctor is eating the stew the atmosphere is uneasy. Proctor’s comment of the stew may suggest that Elizabeth is asking for his acceptance. Though when Proctor kisses her after his meal it says in the stage directions that she accepts it but he is left disappointed. This suggests that though she wants his approval she does not wish for his tenderness. This shows the audience that though Elizabeth is a fragile character (she needs Proctor’s acknowledgment and approval of her cooking) she is not necessarily a loving, affectionate character. Elizabeth shows how fragile she is throughout Act 2; for example when John questions her over letting Mary go into Salem – she says Mary ‘frightened all of her strength away. ‘ The kiss in Act 2 leaves the audience with speculation over the couples relationship. However it has a much more important role later in the play. In Act 4 when Proctor dies there is another kiss shared between the Proctors. The audience can compare this to the kiss in Act 2 to confirm any variation in the relationship between the couple. If it is even less affectionate the audience will feel that if Proctor dies he is not leaving a lover behind and there will be less hope that he will not die. However if it is more passionate the audience will think that the couple are much closer and the relationship has blossomed in that last 3months. They will be seen as a much bigger tragedy for Proctor and Elizabeth to lose the new stronger relationship that they have obviously not had for a very long time. This shows us how important the kiss in Act 2 is. At the end of Act 2 Elizabeth is accused of being a witch and is taken to the jail. Proctor promises to get her out of jail and bring her back home. This is where the hysteria that the play accelerates. Act 3 starts with the court hearing of another woman who has been accused like Elizabeth. The hearing is very biased and the judge seems convinced in his verdict from the beginning giving the impression that the court hearing is simply for show and that it is realistically impossible for the ruling to be in favour of the defendant. This makes the audience worry that Elizabeth will have an unfair trial and she will hang for her ‘sins. ‘ We see the first accusation made in the scene quite early on. It is made from Judge Hathorne to Martha Corey (the defendant) ‘I am innocent to a witch. I know not what a witch is. ‘ ‘How do you know then, that you are not a witch? ‘ Here we see how a witch is prosecuted, this makes us think of fragile Elizabeth and wonder of how she will cope under the strain of court. Here we also see the power used by Hathorne. He uses accusations to make him seem in control and that he holds the power. Proctor and his friend storm into the court and the judge sends them out but then goes to talk to them for disturbing his courtroom. Proctor tries to use Mary Warren’s confession to lying to the court to free Elizabeth but soon realises that the only chance of saving his wife’s life is to prove that Abigail is lying. The only way he can do this is by proving that she has a reason for wanting Elizabeth dead, to take her place. Proctor confesses to lechery and Danforth says that if Elizabeth will confirm that Abigail and Proctor had an affair he will let all the accused go free. This will prove that Abigail had an evil aim that she was trying to accomplish by accusing women of witchcraft. Elizabeth is brought in and Miller makes this part of the play a semi-climax. There is a lot of tension because the audience are pleading for Elizabeth to claim lechery on John, knowing that it is one of the Ten Commandments. Miller makes this moment dramatic using stage directions. This is a part in the play where Miller is very particular about where each character is and how the stage must be set out. The first directions are give as dialogue from ‘(to Abigail) Turn your back. (To Proctor) Do likewise. Now let neither of you turn to face Goody Proctor. No one in this room is to speak one word, or raise a gesture aye or nay. ‘ This series of speech shows that seriousness of the court and also the power of Hathorne. Proctor has been told not to speak but the audience hope that he will do the exact opposite. At this point in the play the audience know that Proctor loves Elizabeth and that he would do anything for her, however they are not aware of the strength of Elizabeth’s affections towards her husband. If Elizabeth’s morals come above her love for Proctor she could tell the court that he committed lechery and in this bizarre sequence of events this could save her life. This moment in the play may be seen as a build up to the confession and execution of John Proctor. These moments may be seen as similar because it is at both these points in the play where the audience is wishing for the Proctors to not follow their morals and confess to a crime. Tension is built up at both of these points, however there is a considerable amount more of strain in Act 4, this is because the consequences are clear. In this scene the consequences are clear if Elizabeth prompts lechery upon her husband, she will save not only her and her husbands lives but she will put an end to the witch trials. Firstly tension is caused here by the pure fact that Elizabeth can not rely on her husband to give her answers, after all it was his crime and she may fear that if she tells the truth he will suffer for it. This is shown by the many attempts that she makes to look at Proctor for guidance. Each time Danforth stops her until she sees that it is impossible to receive an answer from her husband. Repeatedly Elizabeth strays from the subject to try and show how her husband is a good man but again she soon realises that she can no come to a faint conclusion. This is shown when Danforth asks her directly, after interrupting her many times, ‘Answer my question! Is your husband a lecher! ‘ This shocks the audience because up until this point Danforth has remained relatively calm because he is seen with such great power that no one dares deceive him. Elizabeth angers Danforth because she seems to be more concerned of the wellbeing of her husband then acting in the court. At this point Elizabeth sees no other option then to give an answer and the audience feel that should break her personal morals and say that Proctor did not commit the crime of lechery. The audience thinks this because so far Elizabeth has tried to defend Proctor with irrelevant information that he is not a drunkard and that he is not slovenly. This shows that in her mind she is debating of which answer to give and though the audience suspect that she will tell a lie they are pleading with the play that she does not. Millers directions of when she gives her answer to the enraged Danforth is ‘(faintly): No, sir. ‘ At this moment time seems to stop because all of a sudden there is uncertainty in the future of all of the characters; whether Danforth will reverse his demands and believe Proctor, whether Abigail will crumble under the pressure and what will happen to Proctor. At this point Miller restarts time quickly and it seems that in a matter of minutes Mary (a character that had been forgotten in this Act) crumbles under the increased pressure of Abigail and accuses Proctor of being involved with the devil. This is the very end of Act 3 and at this point Proctor breaks down and lets all of his thoughts and emotion run wild by screaming every words that he thinks for all to hear. This is all shown in his last lengthy speech of Act 3. ‘A fire, a fire is burning! I hear the boot of Lucifer, I see his filthy face! And it’s my face, and yours, Danforth! ‘ This shocks the audience because like Danforth Proctor has kept himself quite controlled and also like Danforth he explodes with rage. It is very relevant when he likens himself and Danforth as being both images of the devil. Though they may seem complete opposites (Danforth is condemning people to death and Proctor is trying to save these people) their characters are very similar. They both fight extremely hard for what they believe to be right. This similarity gives the audience hope that Danforth may be lenient in Act 4 when Proctor has pain and difficulty in confessing.